OPs-Prototyping sprint

What is it?

An immersive five-day program involving a real problem coming from a company that sponsors the Sprint and undergraduate and graduate students with the objective of developing an innovative service or product, customized to the needs of the company with the intention of opening horizons and bringing new ideas through a methodology focused on prototyping, collaboration and agility.

It involves students of Business, Design or Communication and inspires a gradual change of culture for both students and employees of companies.

Who has already experienced it: Chandon, Hospital Albert Einstein, Peugeot, Duratex, BD Becton Dickinson, Nestlé, Accor.

Partner Schools: Miami School, ESPM, FGV EAESP, Ecole de Design de Nantes

CASE: Nestlé

Challenge > Creating a new experience for Easter Nestlé

Through our methodology, which involved fifteen low-fidelity and five medium-fidelity prototypes, Nestlé chose to implement an Easter grapevine where the eggs came to the customer interactively, as if they were responding to their call. Through a joint effort between Nesté, We Fab and FGV students, the idea was prototyped, tested through an MVP and implemented in the Extra Morumbi Supermarket during Easter 2019 sales.

CASE: Albert Einstein

Challenge > Developing a more friendly solution for children who need venipuncture and treatment for diabetes.

Through co-creation with hospital experts and the children themselves, the teams used the We Fab methodology to prototype solutions for a series of ideas that can be tested and implemented in a short period of time.